Held at new venue Battersea Evolution, the show captivated the audience with the biggest temporary slope in the UK and the first for several years to have real snow on the kicker. The most popular feature of the show, ‘Mount Battersea’, provided the perfect backdrop and the ideal platform for showcasing young British athletes, with crowds gathering in their masses.

Visitors were invited to explore the latest gear and best resorts while enjoying the addition of authentic alpine food. The Travel Genius Bar provided free, impartial travel advice from leading industry experts and proved to be an invaluable asset for those planning their ski season.

A total of 25,587 attended the show seeing a dramatic increase in premium visitors. With 96% of the visitors going on winter sports holidays, the show attracted an audience of hardcore winter sports fans - with 71% of those skiers, 14% snowboarders and 15% across both, whilst 38% classed themselves as an expert.

New show attractions included the successful Altitude Comedy Tent, music performances on the Nikon Après Stage presented by Snowbombing, and The Lodge where guests could enjoy a 3-course authentic alpine food menu curated by Michelin starred chef, Angela Hartnett.

“We worked incredibly hard to bring our new concept to life in Battersea Park. We always aimed to create an authentic alpine feel, whilst still remaining true to our market and we attracted a premium, high-net worth audience this year. We're already planning next year’s event and will be moving back into the school holidays with a focus on families, as well as expanding on the excellent après atmosphere. In addition we’ll be introducing more signage, along with more covered and seated areas, as well as aiming to grow our visitor numbers without losing our core snow sports market.” Said Lindsey Guy, The Telegraph Ski & Snowboard Show, Show Manager