Aimee Fuller ‘Snow Selfie’ social media campaign
The foreign exchange specialists will be continuing their relationship with Olympic GB Snowboarder Aimee Fuller, who will be the face of their winter campaign. Caxton have decided to kick-start the new year with a social media campaign, launched by Aimee.
The ‘Snow Selfie’ competition invites participants to share their best snow snaps for the chance to win £50 a week to spend on their Caxton card.
The competition will be running on Twitter, Facebook and Instagram and requires participants to simply share their pictures with the hashtags #SnowSelfie and #CaxtonFX.
The first month will see Aimee selecting her favourite weekly entries between training in Colorado and competing at the LAAX European Open.
Carmen Rendell, the Head of Sponsorship at Caxton FX said “Aimee is a tremendous athlete who is not only at the top of her sport, but she brings drive and passion to everything she does. Given her lifestyle of travel and competition, her ambitions and tenacity, we are excited to continue our relationship with Aimee as she forms a key part of our winter sponsorship strategy. “
Aimee Fuller
David Robinson
As a Caxton ambassador since 2014, Aimee is excited to continue to represent the brand.
“As an Olympic athlete I travel a lot, and therefore it’s really important how I manage my money. The more I can conserve, the more places I can go, and the less I have to worry,” Aimee said.
“Using my Caxton FX currency card means I can pay for food on the mountain, excess travel charges, hotel accommodation – basically everything and anything I need to spend money on abroad!”
Aimee belongs to the Caxton All Stars, a group of inspiring women who strive for excellence both on and off the slopes.
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